Brilliant Brand Revival by Barbie

What a smart partnership by Mattel to engage Ashley Graham to revitalize the Barbie brand. Not only does Mattel's newest choice of Barbie model reflect the more realistic portrayal a woman's body as critics have been demanding for years, but they also showcase the perhaps previously unseen design and craftsmanship that goes into making each Barbie doll. Incredible brand story update by Mattel. I'm now as impressed by their design and manufacturing process as I am by their marketing prowess.